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This Privacy Policy is effective starting June 1, 2014, and governs the privacy terms of our Website, www.2ndCEO.com, as owned and operated by Wire Briar LLC (Wire Briar).
Our Commitment to Your Privacy

Our Privacy Policy tells you what Personally Identifiable Information we may collect from you, how we may share your Personally Identifiable Information, and how you can limit our sharing of your Personally Identifiable Information. Wire Briar is committed to the security and privacy of all our customers. We take your privacy seriously, and we will work with you to ensure that you have an enjoyable online experience. Wire Briar respects your privacy, and we make sure that we provide sufficient protection and supervision of the Personally Identifiable Information you share with us.

Links to Other Websites

Our Website may contain links to other websites, including those of our affiliates. You understand that these websites are not under our control and are not subject to our Privacy Policy. These websites will likely have their own privacy policies. We have no responsibility for these websites and provide links to these websites solely for your convenience. You acknowledge that your use and access of these websites is solely at your own risk. It is your responsibility to check the privacy policies of these websites to see how they treat your personal information.

Information We Collect

You can visit our Website without providing or revealing Personally Identifiable Information. However, we may receive and store certain types of Nonpersonal Information (e.g., IP address, browser type) when you interact with our Website. We may analyze Nonpersonal Information for trends and statistics as to how people use our Website. Unless you wish to use our Service, we typically will not require you to provide Personally Identifiable Information.

We receive and store Personally Identifiable Information that you provide to us when you become a Member (e.g., name, address, phone number), send an email or call us, or otherwise acquire our Service. In addition to your Personally Identifiable Information, we may also collect Personally Identifiable Information that you submit to us about other people, such as the name and address of someone you are referring to us. Ultimately, you have the choice in deciding whether or not to provide Personally Identifiable Information to us.

How Information Is Used

We use Personally Identifiable Information that you provide for our internal purposes, including, but not limited to, providing you our Service; analyzing statistics and demographics; and keeping you informed about our Website/Service.

We also work with affiliates that may have products, services, or offers about which you may be interested in receiving information. These affiliates will only have use of your Personally Identifiable Information if you choose to provide it to them. If you don’t want to receive information from our affiliates, you can let us or them know so you’re no longer contacted by our affiliates with regard to their products, services, or offers.

In order to give you the best possible service, we may use our affiliates to provide contracted services for our business, including, but not limited to, processing credit cards, hosting our Website, or advertising. In many cases, we will need to provide some if not all of the Personally Identifiable Information you provide so that our affiliates can perform these services. Our affiliates are only authorized to use your Personally Identifiable Information as provided within this Privacy Policy.

There are times when we may need to disclose your Personally Identifiable Information to comply with state and federal laws, to assist law enforcement and governmental agencies in preventing or investigating fraud or other crimes, or in response to a court order. In such instances, we will only provide the Personally Identifiable Information requested, and your Personally Identifiable Information will only be used for legal purposes as opposed to marketing.

Finally, if we sold or transferred our business, we would transfer your Personally Identifiable Information to the purchaser as appropriate and might also retain a copy of your Personally Identifiable Information for any new business ventures we would start.

Changing Your Information

You may change your Personally Identifiable Information at any time using facilities found on our Website. If at any time you need assistance with updating your Personally Identifiable Information or removing yourself from our mailing lists, just send us an email with your request.

Sharing Your Information

We don’t currently share your Personally Identifiable Information with any third parties other than as permitted by law, including but not limited to: (i) disclosures to affiliates you have authorized; (ii) disclosures to third-party service providers who provide certain services for our business, such as credit card processing, computer system services, shipping, data management, or promotional services; (iii) disclosures to third parties as necessary to fulfill your requests; (iv) disclosures to governmental agencies or law enforcement departments or disclosures otherwise required to be made under applicable law; (v) previously completed disclosures to third parties; or (vi) disclosures to third parties in connection with subsequent contests or promotions you may choose to enter or third-party offers you may choose to accept.

Protecting Your Child’s Privacy

We follow the Children’s Online Privacy Protection Act (COPPA). Even though our Website is not designed for use by anyone under the age of 18 (“Child”), we realize that a Child may attempt to access our Website. We do not knowingly collect Personally Identifiable Information from a Child. If you are a parent or guardian and believe your Child is using our Website, please contact us. We may ask for proof of identification before we remove any information to prevent malicious removal of account information. If we discover on our own that a Child is accessing our Website, we will delete the information as soon as we discover it, we will not use the information for any purpose, and we will not disclose the information to third parties. You acknowledge that we do not verify the age of our Users, nor do we have any liability to do so. If you are a Child, please do not access our Website.

Our Email Policy

We and our affiliates fully comply with the federal CAN-SPAM Act. You can always opt out of receipt of further email correspondence from us. As email is not usually a secure form of communication, we suggest that you do not include personal information in any emails you send to us.

Our Security Policy

We have taken steps to build our Website using sophisticated encryption and authentication tools to protect the security of your Personally Identifiable Information. We also use industry standard technologies such as secure routers and firewalls to make sure that your Personally Identifiable Information is safe. Unfortunately, we cannot fully guarantee secure data transmission over the Internet due to its very nature. Once we receive your Personally Identifiable Information, we have industry-standard security measures in place to protect against the loss or misuse of your Personally Identifiable Information, though again, we cannot fully guarantee against such loss or misuse. We strongly urge you to protect any password you may have for our Website and not share it with anyone. You should always log out of our Website when you are done using it, especially if you are sharing a computer with someone else or are using a computer in a public location.

Use of Payment Sources

You may have to provide a payment source (e.g., credit card) to use portions of our Service. You understand that we use third-party billing providers to process your payment source for providing our Service to you. We work with such providers to ensure that your payment source information is protected, and we will actively protect your payment source information while it’s in our possession. However, you understand and agree that we can’t control nor can we be liable for the acts of third parties. If you see what you believe to be fraudulent transactions regarding our Service, please contact us immediately. We will work with you and authorities as best we can to help resolve such issues.


Our Website may send a "cookie" to your computer. A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer’s hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system. We use cookies to identify which areas of our site you have visited so the next time you visit the site, we can better personalize the content that you see on our Website. Most browser software can be set to disable the use of cookies. However, if you disable cookies, you may not be able to use certain functionality on our Website correctly or at all. We never place Personally Identifiable Information in cookies.

Web Beacons

We may also use web beacons to collect Nonpersonal Information about your use of our Website and those of our affiliates, and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails and why they opened our emails. Our web beacons are not used to track your activity outside of our Website or those of our affiliates. We do not link Nonpersonal Information from web beacons to Personally Identifiable Information without your permission.

Changes to Our Privacy Policy

As is necessary to address changes in privacy laws and/or our business practices, we may modify our Privacy Policy as needed to address these changes. We will typically notify our Members of this by using the email address they provided at registration, and we may also post a notice on our Website landing page. We will also change the effective date stated at the beginning of this Privacy Policy. Any changes we make to our Privacy Policy are effective as of this effective date and replace any prior Privacy Policies. We encourage you to review our Privacy Policy periodically to make sure you still agree with it.